A changing clientele
The yachting market is evolving fast: according to the 2024 Camper & Nicholsons Superyacht Market Report, the average age of new yacht owners dropped to 52 in 2024, compared to 58 a decade ago (source: Camper & Nicholsons, Market Report 2024).
This new generation is not just buying a boat – they seek a holistic experience, where innovation, sustainability, and image matter as much as design or performance.
Key client expectations in 2024
Reports from Fraser Yachts and Deloitte Global Wealth 2024 highlight three priorities:
– Commitment to sustainability: 70% of new buyers say environmental impact influences their decision (source: Fraser Yachts, Sustainability Insights 2024).
– Silent and comfortable experience: acoustic comfort is becoming decisive, especially for tenders and shuttles.
– Exclusivity & storytelling: owning a boat is no longer enough – it needs a story, whether a heritage retrofit, iconic design, or innovative vision.
A parallel with luxury cars
Just as Ferrari and Porsche clients now embrace hybrid or fully electric models, high-end yacht owners want to combine performance with responsibility.
An electrified tender or a retrofitted heritage runabout becomes the symbol of modernity, much like Tesla was for cars a decade ago.
Lanéva’s perspective
At Lanéva Boats, we see that clients choose electric not out of constraint, but out of alignment with a lifestyle vision.
What our clients are looking for:
– The pure pleasure of silent navigation,
– The freedom to anchor anywhere, even in protected areas,
– Consistency with their sustainable lifestyle (eco-designed villa, EVs, responsible travel).
Our role is not only technical: we provide bespoke guidance, from usage profiling to seamless integration, to deliver a unique, exclusive, and sustainable object. Discover all advantages of electric propulsion for boats here.
An opportunity for luxury yachting
This new generation of clients is accelerating the sector’s transformation. In 2024, electric is no longer a “nice-to-have” – it is a social and cultural marker.
Lanéva naturally positions itself as the reference for this new luxury : silent, respectful, and timeless.
